Project 5 - Package Design

 The assignment is to come up with both a "Brand Name" and a "Package Design" for an existing company that is located in Claremore, OK.  Their current product line is Sausage Rolls, Muffins and Cookies.  The Sausage Rolls already have a "Brand Name" and a "Package Design" but they are wanting to create a new "Brand Name" and "Package Design" for their Muffins and Cookies.  With future plans of putting their Muffins and Cookies in both vending machines and at convenience stores in the local area.

 They are looking for something that has a bit of nostalgia.
Cookie Wordlist
Crumble
Warm
Moist
Chewy/Crispy
*Delicious
Home baked
*Oven(fresh)
Make
Aroma
Family holidays
Recipe
Dough/batter
Comfort
Package
Crispy
Moist
Cookie dough
Santa
Milk
Rolling pin
Cookie cutter
Wooden spoon
Baking sheet/cookie sheet
Process
Bakery
Baker
Bake
Fluffy
Mixer/beaters/whisks
Sugar
Icing
Gingerbread men
Shapes
Warm/hot
Gooey
Melt in your mouth
Treat/snack
Batch
Cookie cake
Pastry

Muffin Wordlist
Top
Tin
Flower
Paper wrap
muffinman
*Baker
Large
Flavor
Breakfast
Am
Soft fluffy
Café
Walmart/Starbucks/Panera
Coffee/tea/milk
Grain
Fruit
*“healthy”
Impatience
Rise
*Apron
Butter
Golden
Mini muffins
Quick
Fast
Nostalgia
Roadtrip
Hearty
Flavors/ingredients

Nostalgia/Home Wordlist
Family owned
*Claremore
Local/Locally Owned
Pride
Proud owners
Zebras
Quality
Okie
Oklahoma
Green country
Heartland
Prairie
Grandmother/mother/aunt/nana
Father
*Tradition
Basket
How they are served at home
Platter
Special
Love
Care
Old fashioned
“real”
Authentic
Clear cut
Country
After school
Church
Mom & pop
*Retro
Flour flower

*Route 66

 Name Ideas
Clare's
Pastry Clare
Clare's Apron
Rolling Pin Clare
Artisan Clare
Ms. Clare's
Oklahoma Clare's
Oakley Clare
Scissortail Clare
Scissortail Pastry
Biscuit Clare
Dough Roller Clare
Batterfield Clare
66 Clare
More Clare

 Thumbnail Sketches

My first go round of sketches incorporated a rolling pin to represent the bakery and bakery items and a scissortail flycatcher to represent that the products were made in Oklahoma.
After discussion in class I decided to work on some other designs incorporating my love for "The Mother Road", Route 66 and Neon Signs.









After discussion, I decided to go ahead and just work primarialy with the "Neon" approach and not use the "Route 66" elements.









Here are my final designs for the Cookie and the Muffin Packaging.

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